The Juffing - your literature hotel in Austria

We understand literature as a sustainable source
of inspiration. This is why the theme "reading"
has a special place in our tyrolian hotel. 

Books and a cup of coffee

Source of joy - enjoy literature in Tyrol

Books mean something different to everyone: They open windows to other worlds, offer a possibility to decelerate, further empathy, make enjoyable downtime and relaxation possible and, last but not least, they serve as an especially qualitative leisure activity - in any case, reading enables us to get a new perspective, to take a different glance at the world and to gain sustainable inspiration. In our literature hotel you will find the perfect space for it!

We are delighted to invite you to inspiring author readings that will touch your heart and inspire your spirit. Literature lovers will experience a powerful insight into the work of the performing artists. After the reading, you will have the opportunity to discuss the work, ask questions and purchase signed copies. Join us and be inspired by the magic of this special live event!

Request for your visit to a reading at the Juffing - please enter your wishes here (participation in the reading is free of charge for hotel guests):


Writers visiting the Juffing Hotel & Spa

What connects us withNorbert Gstrein, Christoph Ransmayr, Anna Kim, Maja Haderlap and Michael Köhlmeier? All of them have already read in our house and woken us from our gentle twilight sleep. Surrounded by signed books and secluded places, the Juffing hotel and spa has internalised literature. 

Illustration books

"Not the big names are important here but the encounters and conversations"

Sign with text
Room with desk, chair, tablet and books
Woman and man reading books in front of bookshelves
Close up of a pillow
Woman behind piles of books
Woman and man reading in library
The libraries of our literature hotel

We understand literature as a sustainable source of inspiration.

The two libraries of our Litaraturhotel are a personal concern of ours. Visit us in Tyrol and see for yourself!

Literature at the steeple

Stay scholarship at the literature hotel

We offer German-speaking authors the opportunity to spend two weeks at the Juffing in the form of a scholarship which will allow them to pursue their creative activities without the immediate use of own financial means. 

Moreover, authors are invited to enjoy all benefits of our literature hotel in austria. An exclusive text contribution for our magazine and a reading at our Boutique Hotel near Kufstein will also enable our guests to take part in this exchange. 

The scholarship is selected and granted every year by a jury consisting of the literature assistent of the Juffing Hotel & Spa Gabriele Wild, the literature agent Robert Renk (8ung Kultur) and Sonja Juffinger-Konzett. 


The following "Literatur am Kirchturm" scholarship holders were guests at the Juffing Literaturhotel:

  • Carolina Schutti (2015)
  • Christoph W. Bauer (2016)
  • Bernd Schuchter (2017)
  • Mascha Dabic (2018)
  • Olja Alvir (2019)
  • Jana Volkmann (2020)
  • Hans Augustin (2021)
  • Siljarosa Schletterer (2022)
  • Isabella Krainer (2023)
  • Julia Costa (2024)
Biography of Mrs Gabriele Wild
Woman in front of bookshelf

Gabriele Wild, born in 1982, studied German literature and Russian in Innsbruck, Berlin, St. Petersburg and Riga. She began her career already while studying towards her degree, working as an author, moderator and host for the Tyrolean literature magazine Cognac & Biskotten and thus discovered her excitement for literature events and literature transmission. After having finished her degree in German studies she worked at different projects in literature studies for some years and was also responsible for the programme of the literature event Innsbrucker Wochenendgespräche. In 2009, her path led to Innsbruck’s House of Literature at the Inn where she now does the programme and works as a moderator. In her function as a employee at the House of Literatur she is also engaged in the culture advisory board of the state of Tyrol and is a member of various juries for awarding literature grants and prizes.

For all matters concerning literature, please contact
our literature commissioner Gabriele Wild. 

Woman in rocking chair looking outside

Literary Sunday breakfast

Spend a beautiful day and engage yourself in sophisticated literary encounters - we are convinced that the JUFFING as a literature hotel is the ideal place to solve this seeming contradiction. 

The authors that we invite are just as hand-picked as our library. We do not let ourselves be blinded by trends and names but count on prize-winning authors apart from the bestseller lists, on unique and idiosyncratic literary voices, and last but not least on insider tips and new discoveries. Have the courage, leave the trodden paths, there are so many things which only wait to be discovered!

What expects you at the literary Sunday breakfast

At our literary Sunday breakfast, where we will await you from 8.00 am, you can take enough time to get in the mood for the reading. From 10.30 to 11.15 you will meet the authors and their books in concentrated silence. After we will have shared our thoughts in an esteeming atmosphere you will recollect the impressions in our spa before you will enjoy our afternoon buffet (2.00 to 4.30 pm).

Breakfast, reading, spa and afternoon buffet: € 78.00
Reading only: € 10.00
For hotel guests, this offer is included in the stay!

four-leaved clover

We would like to point out to you the literature festivals glück.tage and Sprachsalz.

The festival glück.tage Kufsteinerland presents talks, readings and workshops with famous authors from the fields of philosophy, psychology, ethics and natural sciences.
It is about motivating encounters and a fruitful search for happiness. The festival stands for a high-quality and exciting programme.

The Sprachsalz literature festival has enriched cultural life in Hall in Tirol for 21 years. From 2024, Kufstein will act as a festival venue and platform to bring together top-class authors and enthusiastic readers.
Sprachsalz has made a name for itself far beyond the country's borders, as it is the only international literature festival in Austria and has repeatedly featured authors of exceptional quality and originality. To name just a few: Daniel Kehlmann, Herta Müller, Ocean Vuong, Friederike Mayröcker, Stewart O'Nan, Kenzaburo Oe, Frank McCourt, A.L. Kennedy, William H. Gass, Martin Walser, John Cleese and many more. Translated with (free version)

Go to the website glück.tage
Go to the website Sprachsalz

Take your time for valuable hours of leisure in our book hotel where you can quietly immerse in another world.